Goodie Bags: An important part of any practice
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by Cathy Hester Seckman, RDH
If you’re like me, you’ve been handing out goodie bags to patients since the first day of your first job. The goodie bag is as ubiquitous as prophy paste in most dental offices. Patients expect them, practice owners are used to providing them, and hygienists fill them by the hundreds.
Has that changed in your office? One office I heard about recently has cut back from an overflowing goodie bag to a single sample of floss. Another office has stopped buying imprinted plastic bags for their goodies and is making do with less-expensive zipper bags.
We’re all faced with the very real need to cut back and conserve resources these days, but is it a good idea to cut back on the goodie bag? What message does that send to patients? If you’ve been used to receiving an imprinted goodie bag filled with dental products, how would you feel at your recare appointment if you were handed a 10-yard sample of floss instead?
Offering a goodie bag is not exactly advertising (creating awareness of a product, dentistry in this case), and it’s not exactly marketing (creating demand for a product). What a goodie bag does best is help create goodwill toward your office. In business, goodwill is defined as “an intangible asset that provides a competitive advantage, such as a strong brand or reputation.” (investorwords.com) The value of goodwill can’t be underestimated. Goodwill is what keeps a family loyal to a dental home, and what spurs them to recommend your office to others.
“Look at everything they gave me at the dental office,” someone might tell a friend. “They really care about their patients.” In contrast, if a person comes home from a dental visit with a sample of floss instead of the usual goodie bag, the person might say, “Look what they’re giving out at my dentist’s now. Could they spare it?”
Providing premium care and demonstrating compassion and a willingness to help are primary reasons for patients to be happy at your office, but as a nice addition to that, who doesn’t like to get presents? A patient who walks out of your office with a bag full of free goodies has an extra reason to be pleased with your service. That’s never a bad thing.
What should go in a goodie bag?
With careful and creative shopping, it’s still possible to fill a goodie bag at a reasonable cost that can be considered a solid investment in goodwill.
What should be put in a goodie bag? I’ve been talking to every hygienist I meet to get an idea of bag contents. The first step in filling the bag is to decide on the message you want to convey. Is the bag only to provide oral health-care products? Is the bag to be used as a marketing tool to promote the practice? Do you fill the bag with an eye toward amusing and intriguing your patients?
The second step is customizing the bag. A new patient should get different goodies than a long-established one. A patient with compromised oral health needs more products than a patient with great hygiene. A businesswoman won’t be interested in the products you put in a kindergartener’s bag. Sometimes a bag might include only a toothbrush and toothpaste; at other times it might include a whole arsenal of innovative products; at still other times it might include fun and quirky goodies to make a patient smile. Here are some ideas for every purpose.
The bag itself
Many dental product companies (see list in box) offer plastic goodie bags that can be imprinted with the practice name. Some have cartoon characters, some have built-in handles, and most come in different sizes. But zipper storage bags from the discount store or a party supply outlet work too, and they can be customized with inexpensive stickers or office address labels. I once temped at an office that recycled plastic headrest covers as goodie bags. At the end of the appointment, the hygienist took the headrest cover off the chair, filled it with take-home products, and handed it to the patient. If you’re looking for a green option, pick up some brown paper lunch bags at the dollar store. They’re sturdy enough to hold several items, and they’re reusable and biodegradable. You can even make them more attractive with a bright ribbon tied around the top.
- A toothbrush
Filed Under: dental Floss
An oldie but goodie from the Daily Show on net neutrality:
hell no Kashmir is recognized as an Indian 'barrio' by the UN… though it was the inspiration for Pandora in #Avatar.
Yes?? Excellent!!!
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oldie but goodie.
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Endoplasmic reticulum does after production alterations (protein glycosylation) for custom fit to their job sites and the ER ships to the job site. Proteins have signal sequences that the ER uses to sort and ship finished proteins to the correct locations to function.
Heap corruption is by nature a complicated issue to troubleshoot and in some cases luck is as important as debugging knowledge as well. I got an assistance request from one customer saying that they encountered a W3WP process crash intermittently. He reported that the server was indeed under heavy load and sometimes would report 500 error but sometimes the process was just terminated unexpectedly. It crashed with the second chance access violation (C0000005) exception and we were able to get the crash dump with DebugDiag. From the dump, we can find the thread crashed on CUSTOM_ERROR_TABLE::FindCustomError. With IIS source code (which is something I can’t share with you guys), I know the function was to find the applicable custom error entry for a given status/subcode. Here was the call stack: 0:033> knL # ChildEBP RetAddr 00 06cee2cc 5a49fb48 w3core!CUSTOM_ERROR_TABLE::FindCustomError+0×18 01 06cee428 5a42392b w3core!ISAPI_REQUEST::GetCustomError+0x8e … 1b 06ceffb8 7c82482f…
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later then sweet have fun
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Also congrats to Christina Hendricks for finally getting noticed in Mad Men. She is my favorite part.
I'm not sure that this focus on influencers, prospects, etc. is important. If you cannot verify their identity, how can anyone? #monitorchat
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I read an article (but am unable to relocate it) that said that animal fat is sometimes used to thinly coat the outside of plastic bags, causing them not to stick together as much. Whether or not this is completely true, I am uncertain, though I do know that plastic bag manufacturers often use animal fat in production. It sure would explain why cats love playing and licking bags.
It could also be due to a sweet taste due to the chemicals used. Cats will often lick photographic paper, because of the sweet taste due to the chemicals used. And much like the sweet taste of antifreeze… can have dire consequences.
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this not IKEA forcing the idea on us…it is the government. It has been all over the news the last 8 or 9 months….they want to eliminate plastic bags, and plastic water containers…as they do not break down in the trash dumps, and they cause alot of problems for the environment.
IKEA is only one of many…many of our grocery stores have started selling bags, some smaller speciality stores and the shopping mall.
Of course – you are always welcome to bring your own canvas or paper bags when you shop.
Hope this helps
good luck
The barrel link. This is a small kidney-shaped part, which links the barrel with the slide stop. It is free to move, at both ends. As a result, when the slide moves back the link lowers the rear end of the barrel and unlocks the barrel from the slide, allowing the extraction of the fired case and the feeding of a new cartridge.
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At this point I started inquiring about Emma Frost pressing on about how I know she was there, when a bronzed, buff naked young man came in through the door. He approached my friend and to my surprise she through off the covers, spread open her legs and told him to come here. I’ll spare you the details, but it was sexual, but not intercourse; furthermore it turns out my friend talks like a sailor during such things, at least in this dream. Due to her modesty, I was pretty shocked, but it was also surprising because this young man was not her SO, which I guess was more confusing than shocking.
Let’s get the OCF series back on track, shall we? Just a reminder for those joining us late in the game that the purpose of these hundreds of posts on church documents is to study them for a perspective on mainstream church practice: how they impact what happens in an ordinary faith community–parish …
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